Google запускает крупное обновление AI-commerce

Google запускает крупное обновление AI-шопинга к праздничному сезону

Google представила масштабное обновление AI-инструментов для покупок в Search и приложении Gemini.

Компания усиливает сценарии агентной коммерции — от диалогового подбора товаров до автоматической покупки и звонков в офлайн-магазины.

Диалоговый шопинг в Search

В AI Mode теперь можно искать товары разговорным языком — без фильтров и точных ключевых слов.

Пользователь получает:

1. структурированный ответ

2. карточки с изображениями

3. цены, отзывы и наличие

4. сравнительные таблицы

Например:

— «cozy sweaters for happy hour in warm autumn colors» → визуальные подборки с возможностью покупки
— сравнение увлажняющих кремов → таблица с характеристиками и инсайтами из отзывов

Основа системы — Shopping Graph:

1. более 50 млрд товарных позиций

2. 2 млрд обновляются каждый час

Покупки прямо в приложении Gemini

В США пользователи Gemini теперь могут:

1. получать товарные подборки

2. видеть цены по рынку

3. сравнивать товары

4. переходить к покупке

Функция ориентирована на сценарии:

— планирование Black Friday
— подбор подарков
— покупки с ограниченным бюджетом

AI звонит в магазины за вас

При поиске товара «near me» появляется опция Let Google Call.

ИИ:

1. обзванивает магазины

2. уточняет наличие

3. узнаёт цену и акции

4. отправляет пользователю результат по email или SMS

Технология основана на Duplex и обновлённой модели Gemini.

Запуск в США — для категорий игрушек, health & beauty и электроники.

Agentic checkout — покупка без ручного оформления

Функция уже начинает внедряться.

Как работает:

1. пользователь отслеживает цену товара

2. указывает бюджет, цвет, размер

3. при снижении цены получает уведомление

4. при согласии Google совершает покупку через Google Pay

Оплата происходит только после подтверждения пользователя.

Первыми подключены:

1. Wayfair

2. Chewy

3. Quince

4. отдельные продавцы на Shopify

Что меняется по сути

1. поиск становится точкой покупки

2. диалог заменяет фильтры

3. цена может отслеживаться, а покупка — выполняться автоматически

4. ИИ начинает участвовать в офлайн-ритейле

Google объединяет модели Gemini и Shopping Graph, превращая Search в полноценный инструмент транзакции, а не только навигации.

 

Подробности

With our latest advancements in AI and agentic technology, we’re introducing a major AI shopping update across Google — just in time for the holiday season.

We all love finding the perfect holiday gift, but shopping can often become a chore. Endless scrolling, tracking prices and jumping between tabs — it can feel like work.

Our latest advancements in AI and agentic technology can help: Today we’re introducing a major AI shopping update across Google, just in time for this holiday season.

Shop conversationally in Search

Say goodbye to endless filter clicks and picking the perfect keywords. We’re unwrapping our biggest upgrade to shopping in AI Mode in Search, so you can describe what you’re looking for just as you’d say it to a friend and get a thorough response with accurate shopping data you can trust.

When you ask AI Mode a shopping question, you’ll get an intelligently organized response that brings together rich visuals and all the details you need (like price, reviews and inventory info), helping you quickly and confidently decide what to buy. AI Mode responses are tailored to your specific question and formatted for your needs. For example, if you’re looking for visual inspiration, like “cozy sweaters for happy hour in warm autumn colors,” you’ll see shoppable images. Or, if you’re deciding between a few options — like moisturizers suited to your skin type — you’ll see a comparison table with a side-by-side view of considerations specific to that product, including insights from reviews (like how a moisturizer feels on skin) to help you quickly understand the differences.

And because AI Mode is powered by the Shopping Graph (which includes more than 50 billion product listings, 2 billion of which are updated every hour) you can trust you’re seeing fresh information and unmatched selection.

Simplify your holiday shopping with Gemini

You can also now use shopping features right in the Gemini app, helping you go from brainstorming to browsing right within your chat. Whether you’re searching for ideas of what to look for on Black Friday or making a holiday list on a budget, the Gemini app can now move beyond simple text suggestions and offer helpful shopping ideas, powered by Shopping Graph information you can trust. You can find shoppable product listings, comparison tables, prices from across the web and places to buy right in the Gemini app. This is available to all Gemini users in the U.S. starting today — simply ask a shopping-related question to get started.

Use agentic AI to find products in stock nearby

Say you’ve decided on the perfect product and need it fast or want to buy it locally, something that usually requires multiple phone calls to nearby stores or waiting on hold to see what’s in stock. Now, you can save time by asking Google to call stores on your behalf. When you search for certain products “near me” on Search, you’ll see the option to “Let Google Call.” Tap “get started” and we’ll prompt you with a few questions, tailored to what you’re shopping for.

Behind the scenes, AI does the work for you, calling to see if stores nearby have what you’re looking for, how much it costs and if there are any special promos — giving merchants a new way to drive foot traffic, and freeing up time in your day. We’ll send you an email or text with the answers, along with local inventory information from other nearby stores from our Shopping Graph.

This feature is powered by our Duplex technology, with a big Gemini model upgrade that helps us identify the best stores to call, suggest helpful questions to ask based on the product you want and summarize the conversations into key takeaways. This is starting to roll out today in Search for categories like toys, health and beauty and electronics in the U.S.

Get the right item at the right price with agentic AI

How many times have you almost bought something but decided to wait until it went on sale…only to find it sold out? Our agentic checkout feature is starting to roll out now — so Google can do the heavy lifting to help you get the perfect item without blowing your budget.

Simply track an item’s price using our price-tracking feature (a shopper favorite, especially during the holidays). Tell us what item you want to track — down to the specific size, color and amount you want to spend — and you’ll get a notification when the price falls within your budget. If the merchant is eligible, we’ll now give you the option to have Google buy it for you on the merchant’s site using Google Pay. We’ll always ask for your permission first, and only buy after you’ve confirmed the purchase and shipping details. This feature is built on Google’s Shopping Graph and payments infrastructure, so you can also rest assured that you’re seeing accurate results and that your payment information is secure.

Agentic checkout is starting to roll out now on Search, including in AI Mode, from eligible merchants in the U.S. like Wayfair, Chewy, Quince and select Shopify merchants, with many more coming soon.

By bringing Gemini models and our Shopping Graph together, you can shop confidently while saving time and money this holiday season.